Thomas Ingenlath discusses Volvo’s modern design identity

Thomas Ingenlath has been directing the Volvo design team in Gothenburg since 2012 – his mission here is to forge a strong visual identity for the Swedish marque. Volvo used to have a pretty definite brand message as the maker of safe and robust family cars. Volvo cars were synonymous with utility, but being utilitarian isn’t quite the sexy image a car marque in the current century wishes to project. Instead, Volvo would like to be perceived... Read More