Japan House London presents ‘Prototyping in Tokyo’ to illustrate design-led innovation

‘I’m told there is something Japanese in my prototyping,’ says professor Yamanaka Shunji, ‘that it has this “Japanese style”’, he smiles as he guides us around ‘Prototyping in Tokyo: Illustrating Design-led Innovation’ (until 17 March, 2019). The design engineer and University of Tokyo professor continues: ‘I don’t go about trying to be so, but perhaps there is something in the attitude that is Japanese.’ We are at the... Read More

Wa: The Essence of Japanese Design

European modernism’s simplicity pivots on rationality. Modern society demanded a change in our relationship with objects, and western modernism found new forms to express this. Here modernism fought against superfluous decorative design. The simplicity of Japanese design, however, comes from somewhere entirely different. A quite style had begun to emerge as far back as the mid-fifteenth century in Japan, following the ten year ?nin no Ran civil... Read More

Design team discuss Infiniti Emerg-e

A month before the Geneva Motor Show a few of us were called to Park Royal Studios in West London for a preview of Infiniti’s latest design study. Emerg-e joins the 2009 Essence and 2011 Etherea – collectively they speak of the marque’s design direction. To put all this into context Nissan’s luxury arm, which existed in the US as a premium brand, entered Europe in 2008 – the move prompting a much needed rethink of its design... Read More

Infiniti: The seductive alternative

It is the era of ‘challenger brands’ – smaller companies that confront powerful firms by simply being individual, fun – almost irreverent. Opting for a strong narrative that portrays almost a human touch, they are gaining customer respect especially at a time when big brands equal big money, and the greed associated with the current economic slump. Apple is one of the most successful challenger marques, its boss Steve Jobs... Read More