Martini, endorsing the avant-garde

A new world has opened up to us through a project we’ve been involved with. The Life Negroni is a book about a classic Italian cocktail. It is also the story of so many other elements, including history, people, art, design and branding – the components that have created this drink. And it has been a fascinating journey. But more on the full project later. In terms of design history, two of the most intriguing companies we have come across... Read More

Campari, the art of advertising

Campari is closely linked to Milan. Come aperitivo time, when the bustling city settles to enjoy a drink or two in celebration of the start of the evening, the distinctive bright, red hue decorates almost every bar table in town. Milan is a true aficionada of its local product. The love affair owes more to just the unique taste of this bitter spirit. It has to do with Davide Campari, the son of Gaspare the liquid’s inventor, and the man who... Read More

Italian Futurism 1909-1944

Italy was a relatively new country at the beginning of the twentieth century. It was barely 30 years old – the industrial north and traditional farming communities in the south had little in common. This was the Italy Benito Mussolini grew up in. It was also where the avant-garde Futurist movement was born. The Italian Futurists worshiped modernity. They admired industry, speed, technology, planes and automobiles. ‘We declare that... Read More