Ian Callum talks Jaguar I-Pace electric car design

Meet Jaguar‘s first all-electric proposition. The I-Pace, revealed in November as a conceptual study at the LA Auto Show, is one of the most important Jaguar cars to be released since the E-Type. It represents a big step for the marque too, for it is the company’s first pure battery-powered electric product. This isn’t just a design study either – Jaguar is promising a production electric I-Pace based closely on this car with all-wheel... Read More

What is luxury? Jaguar design director discusses

The idea of luxury has evolved to include a much more complex set of values. Time, authenticity, legacy, access, resource, journey, skills and memory – these are just some of the concepts joining the more classic terms associated with luxury. And going forward, when the car becomes essentially a high-tech gadget in the age of autonomous driving, what will define true luxury? In the second of our interviews with some of the leading creatives,... Read More

Jaguar explores new territories with F-Pace

The F-Pace is Jaguar‘s first sports utility in its 70-year history. Designing an SUV was not an easy task for a marque associated with a low, long and sleek vernacular, and with such a rich sports car heritage. ‘The customer wanted one,’ admits Ian Callum, ‘It is a practical car but with the spirit of Jaguar,’ adds the design director. #gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top:... Read More

Jaguar Project 7 at Goodwood

‘We declare that the splendour of the world has been enriched by a new beauty: the beauty of speed,’ F. T. Marinetti wrote in the 1909 Futurist manifesto. ‘A racing automobile with its bonnet adorned with great tubes like serpents with explosive breath … a roaring motor car which seems to run on machine-gun fire…’ Speed. There is something at once modern, advanced, sexy, almost superhuman about it – notwithstanding its... Read More

Review: Jaguar F-Type Coupé

The F-Type Coupé is a sports car for the non-conformist. Jaguar says its latest product is the ‘progressive alternative’ – an alternative to the likes of the Porsche 911, a car that tends to dominate this market. ‘It represents Jaguar’s return to proper sports cars,’ notes Wayne Darley, global brand manager. It is the marque’s contemporary interpretation of the E-Type, a car that came to define Jaguar half a... Read More

Ian Callum on Jaguar design

Jaguar design suffered under Ford. The giant American carmaker that owned the niche British firm from 1989 to 2008 replaced Jaguar’s quirky identity with a non-descript generic one. Thankfully under new owner India’s Tata we are progressively seeing a return of the lost magic that made Jaguar cars so evocative. The current design, however, is very much down to Ian Callum’s vision that is drawing on the marque’s rich heritage to... Read More