Top car creative partnerships of 2018: Art, design and architecture

Car cultural collaborations have to be relevant to our time and to the brand, otherwise they can feel a touch ornamental. As the industry dips its toes ever-deeper into the creative world, eager to build brands based on not just vehicle sales but offering a broader lifestyle, here are my top art, design and creative collaborations of 2018. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top:... Read More

Driving the future through senses

Driving culture is a complex one. Our habits are, of course, formed by our emotional state, traffic and road conditions, the weather, but also by a combination of other elements. The design of the vehicle for one – the colours, textures, lighting, smell and sound inside the car – even the type of energy that propels the vehicle can impact on how we drive. There is much study being carried out to see if a clean, zero-emission car can... Read More

Design review: New Jaguar XF

Jaguar was in the process of reinvention when design director Ian Callum sketched his first XF in 2007. It was to be an entry-level car, attracting new customers and debuting the marque’s new design. The sporty coupé body was an unusual proposition for premium business car at the time, as was the bold interior design. It grabbed our attention and succeeded in presenting a new, confident Jaguar brand. Now, and with a small XE in production and... Read More

Trends from the Frankfurt Motor Show

Frankfurt is Europe’s largest and most significant car show where we get to see new trends in design and technology, and gauge the future of mobility. This year, however, there really wasn’t a unified voice – instead car companies appear to be finding their own solutions. The popularity of the compact luxury crossover type car remains as strong as ever with most premium marque’s offering their take on this. Jaguar’s C-X17 perhaps took... Read More