Top car creative partnerships of 2018: Art, design and architecture

Car cultural collaborations have to be relevant to our time and to the brand, otherwise they can feel a touch ornamental. As the industry dips its toes ever-deeper into the creative world, eager to build brands based on not just vehicle sales but offering a broader lifestyle, here are my top art, design and creative collaborations of 2018. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top:... Read More

Meet the virtual BMW Art Car by Chinese artist Cao Fei

BMW Art Car #18 by Chinese multimedia artist Cao Fei takes the iconic series into the 21st century by going digital – through both virtual and augmented reality, inviting the viewer to participate and transform the M6 GT3 racecar into a living sculpture before racing at Macau in November. I go behind the scenes to meet the artist and see how her BMW Art Car reflects the next life of the automobile. Read the full story here. #gallery-2... Read More

BMW cultural manager Thomas Girst on arts sponsorship

Art and money have always had a mutually seductive rapport. Artists need the patronage of industry, industry benefits greatly from the positive kudos this union can bring. The truth is big art projects are costly and unless governments fully fund cultural activities, galleries and museums will need to engaged with corporate capital. The outcome can be intriguing if the relationship is balanced, and crucially if the sponsor allows the artist... Read More

Meet the Sir Peter Blake Pop Art car

Bentley’s first pop art car is a playful collage of bright blue, yellow and pink with a bold red heart-shape at its centre, multi-coloured leather seats and pink gear leaver designed by Sir Peter Blake and created by the skilled engineers and artisan Mulliner team at the Crewe factory. We are at the London auction house Bonhams to meet the pioneer of British pop art and witness the car’s debut. Based on the 200mph Continental GT V8 S Convertible,... Read More

Art Drive: The BMW Art car collection

Art and money have always had a mutually seductive rapport – artists need the patronage of industry, industry the positive kudos this union can bring. And the outcome can often be quite intriguing as is the case with some of the art cars painted by leading names in the world of modern art and commissioned by BMW . The German marque has a 35-year history of commissioning art cars, dating back to 1975 when racecar driver Hervé Poulain commissioned... Read More

Jeff Koons on the BMW Art car

Jeff Koons has created an art car, the BMW M3 GT2, that raced at 24-hour Le Mans this month. The pop artist is following in the footsteps of the likes of David Hockney, Roy Lichtenstein, Robert Rauschenberg, Frank Stella, Andy Warhol, to name a few on this collaboration scheme that started in 1975. For BMW working with famous artists like Koons is not only a great marketing exercise but also as design director Adrian van Hooydonk told us it... Read More