Martini, endorsing the avant-garde

A new world has opened up to us through a project we’ve been involved with. The Life Negroni is a book about a classic Italian cocktail. It is also the story of so many other elements, including history, people, art, design and branding – the components that have created this drink. And it has been a fascinating journey. But more on the full project later. In terms of design history, two of the most intriguing companies we have come across... Read More

100 Ways to Create a Great Ad…

… and a 100 Ideas That Changed the Web Two new books landed on our doorstep the other day: 100 Ways to Create a Great Ad and 100 Ideas that Changed the Web. As their names suggest, they act as introductions as well as excellent reference books for creatives involved in these areas. As we all know, a great ad – well in print format anyway – is basically the marriage of clever copywriting with strong visuals. Here author, Tim Collins,... Read More

Campari, the art of advertising

Campari is closely linked to Milan. Come aperitivo time, when the bustling city settles to enjoy a drink or two in celebration of the start of the evening, the distinctive bright, red hue decorates almost every bar table in town. Milan is a true aficionada of its local product. The love affair owes more to just the unique taste of this bitter spirit. It has to do with Davide Campari, the son of Gaspare the liquid’s inventor, and the man who... Read More

Mad Men: Mid-Century Ads

Our fascination with the slick, sexy and at times seedy world of advertising in the 50s and 60s has been noticeably heightened with the compulsive US television series Mad Men. Watching the handsome Don Draper oozing slickness on a film set – that has most of us mid-century design lovers oozing envy – is addictive viewing. A new book has set out to celebrate the creative work of real life Don Drapers – ad men of the age of the ‘big... Read More