All about the hashtag experience

Once upon a time kids aspired to be doctors, scientists, inventors, lawyers, artists, actors. Now, many fantasise about being ‘influencers’. On their various social apps, they watch in awe as these millennials pose by infinity pools in swish villas, drape their honeyed limbs on yacht decks, sip champagne on private jets. The influencer’s life is that of endless hedonism enjoyed in abundant luxury. Their job is to subtly sell products. It... Read More

Bugatti design director on form follows performance

The Chiron is the most powerful, the fastest and most exclusive car built by Bugatti. This hypercar has succeeded the Veyron as the luxury marque’s sole model. Only 500 are made, and retails at over £2m. It may be a hugely indulgent and exclusive car, yet the Chiron remains an inspired example of industrial design – pure and uncluttered, and staying true to Bugatti’s design ethos ‘form follows performance’. Ettore Bugatti, the... Read More

BMW, MINI and Rolls-Royce navigate the future

Speculating the future of the car is pretty fascinating territory. The automobile has essentially remained the same, evolving technically rather than conceptually since its birth well over a century ago. Now, as the car moves closer and closer to becoming a personal gadget with multiple faces and functions, its next life is open to all sorts of interpretations. It certainly is an exciting time to be involved in the vehicle design world. We’ve... Read More

Frank Stephenson on McLaren, 570 GT and car design

McLaren Automotive has ambitious plans. This relatively new company in its contemporary form, established only six years ago as the road car making arm of the race firm, is envisaging a £1bn expansion plan to produce fifteen new models and derivatives over the next six years. It is also aiming to increase annual sales from 1600 to 5000 cars, with half of these driven by sustainable hybrid technology. We caught up with design director Frank Stephenson... Read More

Design and innovations from Geneva Motor Show

Earlier this month we attended the Geneva Motor Show. The annual event is a great place to observe the future of vehicle design, and even though the offerings are far less conceptual than they used to be, there remains a nice buzz leading up to the show. The degree of innovation – be it in design, material use and manufacturing methods – is at the highest level in the automotive sector. It never ceases to astonish how much they have... Read More

RCA Show: designers rethink the automobile

A flat-pack IKEA-style relief vehicle, a car born through the sound of music, a self-healing vehicle and a 21st century interpretation of the ancient burial ritual – these were some of the more inspired ideas at the Royal College of Art class of 2015 Vehicle Design graduation show. As the car evolves to be so much more than a mode of transport, tasked to be a home and office on the move, to seamlessly connect our worlds and to do so ecologically,... Read More

Celebrating speed at Goodwood

Speed. There is something at once modern, advanced, superhuman, and utterly sexy about it. It demands a visceral reaction. Speed is about pure emotion. These are now famous words coined by the controversial founder of the Italian Futurist movement F. T. Marinetti who wrote in the 1909 manifesto: ‘We declare that the splendour of the world has been enriched by a new beauty, the beauty of speed. A racing automobile with its bonnet adorned with... Read More

Marc Lichte discusses the Audi Prologue

Last week we were invited to Milan to witness the European premier of a new concept car by Audi and to meet the man who penned it, chief designer Marc Lichte. The venue was a rather unusual pop-up boutique nestled in the fashionable Brera design district – the twinkling festive decorations outside adding a bit of sparkle to the occasion. The Prologue is a study car that signals an evolution in design for Audi. It takes the marque’s clean... Read More

Design review: Jaguar XE

The all-new XE is one of the most significant products launches in Jaguar’s modern-day history. Under the ownership of India’s Tata Motors, Jaguar Land Rover appears to be going from strength to strength. And much like the small Evoque at sister brand Land Rover, this orms part of the company’s quest for ‘white space’ products that have global appeal and will open the marque to a wider audience. We caught up with Wayne Burgess, Jaguar... Read More

Students interpret Jaguar design

This is an inspired take on Jaguar design by Royal College of Art students Ewan Gallimore and Claire Miller created for Clerkenwell Design Week 2013, which opened this week. The initial brief, put forward by Jaguar’s advanced studio in the UK to vehicle and textile design students, was to create a joint exterior and interior form study that expresses their vision of the marque’s future design language in either a sports or luxury context. #gallery-15... Read More

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