What is luxury? Jaguar design director discusses

The idea of luxury has evolved to include a much more complex set of values. Time, authenticity, legacy, access, resource, journey, skills and memory – these are just some of the concepts joining the more classic terms associated with luxury. And going forward, when the car becomes essentially a high-tech gadget in the age of autonomous driving, what will define true luxury? In the second of our interviews with some of the leading creatives,... Read More

Jaguar explores new territories with F-Pace

The F-Pace is Jaguar‘s first sports utility in its 70-year history. Designing an SUV was not an easy task for a marque associated with a low, long and sleek vernacular, and with such a rich sports car heritage. ‘The customer wanted one,’ admits Ian Callum, ‘It is a practical car but with the spirit of Jaguar,’ adds the design director. #gallery-2 { margin: auto; } #gallery-2 .gallery-item { float: left; margin-top:... Read More

Design review: New Jaguar XF

Jaguar was in the process of reinvention when design director Ian Callum sketched his first XF in 2007. It was to be an entry-level car, attracting new customers and debuting the marque’s new design. The sporty coupé body was an unusual proposition for premium business car at the time, as was the bold interior design. It grabbed our attention and succeeded in presenting a new, confident Jaguar brand. Now, and with a small XE in production and... Read More

Celebrating speed at Goodwood

Speed. There is something at once modern, advanced, superhuman, and utterly sexy about it. It demands a visceral reaction. Speed is about pure emotion. These are now famous words coined by the controversial founder of the Italian Futurist movement F. T. Marinetti who wrote in the 1909 manifesto: ‘We declare that the splendour of the world has been enriched by a new beauty, the beauty of speed. A racing automobile with its bonnet adorned with... Read More

Unstoppable Spirit by Nono Musca and Land Rover

Land Rover design director Gerry McGovern and Italian artist Nino Mustica have collaborated to create Unstoppable Spirit, two seven-metre-high contemporary structures that stand boldly by the London’s River Thames and the Royal Festival Hall. #gallery-12 { margin: auto; } #gallery-12 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 25%; } #gallery-12 img { border: 2px... Read More

New Range Rover in Morocco

Morocco is a curious mix. On the one hand cities like Marrakech have become magnets for hipster travellers, chic boutique hoteliers, designer bars and restaurants. On the other is a vast, predominantly peasant land where donkeys, camels and beat-up minivans, packed dangerously high with cattle, form the main mode of transport. High-end luxury meets robust living in Morocco – qualities shared by the new Range Rover, launched here. Now in its... Read More

Gerry McGovern on Land Rover design

Jaguar Land Rover is having a bit of a renaissance. Owned by Tata Motors since 2008, the Indian firm is breathing life back into the two brands, encouraging them to explore their identities within the context of 21st century aesthetic and functional needs. Land Rover, in particular, has revealed an edgier side to its personality in recent years with cars like the Range Rover Evoque which has been an incredible success story for the company. Designed... Read More

Car design trends from Geneva

The Geneva Motor Show is one of the main yearly international exhibitions that tend to focus primarily on design studies and future trends. This year, sadly, the displays were generally of ‘real’ cars – automobiles that are made for today’s world but tend to lack the visionary insight to make them relevant to the bigger picture of mobility. This is a real shame as for the last few years we have been teased with a promise of a future... Read More