What is luxury? Jaguar design director discusses

The idea of luxury has evolved to include a much more complex set of values. Time, authenticity, legacy, access, resource, journey, skills and memory – these are just some of the concepts joining the more classic terms associated with luxury. And going forward, when the car becomes essentially a high-tech gadget in the age of autonomous driving, what will define true luxury? In the second of our interviews with some of the leading creatives,... Read More

Design review: New Jaguar XF

Jaguar was in the process of reinvention when design director Ian Callum sketched his first XF in 2007. It was to be an entry-level car, attracting new customers and debuting the marque’s new design. The sporty coupé body was an unusual proposition for premium business car at the time, as was the bold interior design. It grabbed our attention and succeeded in presenting a new, confident Jaguar brand. Now, and with a small XE in production and... Read More

Celebrating speed at Goodwood

Speed. There is something at once modern, advanced, superhuman, and utterly sexy about it. It demands a visceral reaction. Speed is about pure emotion. These are now famous words coined by the controversial founder of the Italian Futurist movement F. T. Marinetti who wrote in the 1909 manifesto: ‘We declare that the splendour of the world has been enriched by a new beauty, the beauty of speed. A racing automobile with its bonnet adorned with... Read More

Design review: Jaguar XE

The all-new XE is one of the most significant products launches in Jaguar’s modern-day history. Under the ownership of India’s Tata Motors, Jaguar Land Rover appears to be going from strength to strength. And much like the small Evoque at sister brand Land Rover, this orms part of the company’s quest for ‘white space’ products that have global appeal and will open the marque to a wider audience. We caught up with Wayne Burgess, Jaguar... Read More

Jaguar Project 7 at Goodwood

‘We declare that the splendour of the world has been enriched by a new beauty: the beauty of speed,’ F. T. Marinetti wrote in the 1909 Futurist manifesto. ‘A racing automobile with its bonnet adorned with great tubes like serpents with explosive breath … a roaring motor car which seems to run on machine-gun fire…’ Speed. There is something at once modern, advanced, sexy, almost superhuman about it – notwithstanding its... Read More

Review: Jaguar F-Type Coupé

The F-Type Coupé is a sports car for the non-conformist. Jaguar says its latest product is the ‘progressive alternative’ – an alternative to the likes of the Porsche 911, a car that tends to dominate this market. ‘It represents Jaguar’s return to proper sports cars,’ notes Wayne Darley, global brand manager. It is the marque’s contemporary interpretation of the E-Type, a car that came to define Jaguar half a... Read More

Students interpret Jaguar design

This is an inspired take on Jaguar design by Royal College of Art students Ewan Gallimore and Claire Miller created for Clerkenwell Design Week 2013, which opened this week. The initial brief, put forward by Jaguar’s advanced studio in the UK to vehicle and textile design students, was to create a joint exterior and interior form study that expresses their vision of the marque’s future design language in either a sports or luxury context. #gallery-12... Read More

Designer talk: Ian Callum on Jaguar design

On the eve of the 2013 Geneva Motor Show Dr Ralf Speth told a small group of media representatives of his company’s triumphant year. The Jaguar Land Rover chief executive officer revealed plans to invest £2.75 billion in product development to support the launch of eight new and refreshed products this year, including the Jaguar F-Type and the introduction of the world’s first nine-speed gearbox in the Land Rover product line-up. He also... Read More

Julian Thomson on the Jaguar F-Type

These are images of the upcoming F-Type, a contemporary take on arguably Jaguar’s most notable car, the E-Type. This convertible sports car is a meticulously executed product that successfully avoids making retro references to its predecessor. I caught up a little while ago with director of advanced design, Julian Thomson, who explained the design thinking: ‘We study Jaguar design through our heritage, we look at the background of what’s... Read More

Clerkenwell Design Week 2012

Clerkenwell Design Week, in its third year, is establishing itself on London’s design calendar.  The event turns this creative-focused area of London into an exhibition space with numerous product launches, installations, screenings, talks and of course parties. It is a mini Milan Furniture Fair of sorts attracting both local and international designers, and design lovers. Over at the event’s hub in the Farmiloe Building – a former... Read More

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