Audi’s new design strategy

Audi has revealed its new design strategy – the thinking is expressed by the latest Crosslane Coupé concept car. Shown a couple of months ago at the Mondial de l’Automobile in Paris, this intriguing study car not only gives a taste of how the future models in the marque’s Q family will look, but shows how Audi design will enter a new phase. I visited the team in Munich to find out more. Read the full article in Wallpaper*. #gallery-1... Read More

Pavilion architecture and design

‘Exhibition design,’ says Andrew Groarke, one of the duo behind architecture firm Carmody Groarke, ‘is about a memorable visitor experience.’  He should know having recently designed the Frieze Art‘s pavilion in London. Erected in Regent’s Park, the temporary giant tent houses one of the capital city’s largest yearly art fairs. Yet instead of designing a simple protective cover, Carmody Groarke chose to manipulate... Read More

Learning from manga

The former BMW design director Chris Bangle once told me he believes at times form needs to follow fantasy. ‘For the future of car design, function is the last refuge of the unimaginative,’ he concluded. The Japanese are masters of fantasy – reflected through their imaginative, virtual worlds of animation and comics, anime and manga. Bangle may have said this to ruffle the stiff collars of the automotive world, but can car design learn... Read More

Car design trends from Paris Motor Show 2010

The mood at the Mondial de l’Automobile in Paris could be summarised in the few words uttered by Peugeot’s design director Gilles Vidal. ‘We are going through big changes in the automotive world,’ the visionary French designer said as he guided me though 200 years of Peugeot’s research and development displayed on the stand. ‘Progress in this area won’t only be through engines and technological solutions, but about making our... Read More

Adrian van Hooydonk on BMW Megacity Vehicle

‘The Megacity Vehicle will be attractive but not controversial, and it will need to express cleanliness combined with premium and efficient, efficient dynamics,’ says Adrian Van Hooydonk. The BMW design director is referring to the first product to be released – albeit only two teaser sketches – from Project-I, an internal research unit which has been studying the best possible mode of personal transport for urban driving for... Read More