BMW cultural manager Thomas Girst on arts sponsorship

Art and money have always had a mutually seductive rapport. Artists need the patronage of industry, industry benefits greatly from the positive kudos this union can bring. The truth is big art projects are costly and unless governments fully fund cultural activities, galleries and museums will need to engaged with corporate capital. The outcome can be intriguing if the relationship is balanced, and crucially if the sponsor allows the artist... Read More

What is luxury? BMW chief designer discusses

The concept of luxury has evolved to include a much more complex set of values. Time, authenticity, legacy, access, resource, journey, skills and memory – these are just some of the concepts joining the more classic terms associated with luxury. And going forward, when the car becomes essentially a high-tech gadget in the age of autonomous driving, what will define true luxury? In the third of our interviews with some of the leading creatives,... Read More

Design insight: New BMW 7 Series

We are in Munich at BMW Welt, as in World, designed by the avant-garde Austrian architect Coop Himmelb(l)au as a hybrid of car showroom, entertainment venue and conference centre. Completed in 2007, it is now the second most visited site in the city. It is easy to see why. This is a fantastical structure of glass and steel that protrudes majestically up and into the clouds simultaneously sings to its neighbouring sites the Olympiapark and BMW... Read More

Mobility examined at Milan Design Week

Up until a few years ago the automotive world came to Salone del Mobile Milano as spectators. The week is dedicated to product and industrial design; the venue acts as a platform for discourse on design and speculative debate. It isn’t meant to be a stage for showcasing new cars. With more and more car companies participating now, what is the right way, the correct etiquette, when it comes to exhibiting in Milan? Unveiling a car is definitely... Read More

Adrian Van Hooydonk on Mini and BMW design

We caught up with BMW Group design director Adrian Van Hooydonk at the 2014 Paris Motor Show to discuss the latest Superleggera Vision Concept, sustainable driving and the future of Mini and BMW design. DT. What inspired the team to create this latest Superleggera Vision Mini concept? AVH. A two-seater roadster is very British; it is very traditional as a concept, yet how the design came up has such an Italian flair. It was a joint project between... Read More

Barber & Osgerby interpret BMW design

‘Cars today are almost the exact equivalent of the great Gothic cathedrals; I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object,’ the philosopher Roland Barthes wrote in 1957. Earlier this week the contemporary motor car met with great religious art, with a provocative dialogue emerging between the past... Read More

Art Drive: The BMW Art car collection

Art and money have always had a mutually seductive rapport – artists need the patronage of industry, industry the positive kudos this union can bring. And the outcome can often be quite intriguing as is the case with some of the art cars painted by leading names in the world of modern art and commissioned by BMW . The German marque has a 35-year history of commissioning art cars, dating back to 1975 when racecar driver Hervé Poulain commissioned... Read More

BMW electric i store

The world’s population is moving to cities on a scale never seen before and the burgeoning megacities simply demands a new approach to mobility. Admittedly it has been revealing witnessing how carmakers have reacted to this. Some have put their hearts and souls into it; others have sat quietly on the fence waiting to see how the story unfolds. BMW is amongst the former group. This is a company with engineering at its core and it makes sense... Read More

New cars: BMW 6 Series Gran Coupé

As consumers we are almost spoilt for choice when it comes to car buying – never in the history of the automobile has there been so many varieties on the market. Much of the new breed of models has been created with some of the new, and highly lucrative, markets in mind where customer needs and desires tend to be different to the more established ones. This is where BMW’s new 6 Series Gran Coupé fits in – the marque’s first four-door... Read More

BMW i: Designing electric cars

A little while ago we reported on BMW’s new e-mobility sub-brand i. Announced at the start of the year, it was created to focus entirely on finding sustainable driving solutions. Last week the German marque showed us the first two cars the i3 and i8 to be produced under the BMW i brand. Though still study pieces, they reflect some of the design and engineering thinking that we should expect from the BMW’s eco-arm. The cars represent the two... Read More

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