Exploring the dark, cute and magical world of Yuko Higuchi

‘Magical Colouring Museum’ is a beautifully-illustrated picture book of sorts – cute, dark, surreal, funny, frightening at times. ‘Cats and Other Creatures’ features 24 stand-alone illustrations. Published by Laurence King, together they explore the imaginative world of the celebrated, cult Tokyo artist Yuko Higuchi.

Higuchi is the voice behind the kawaii trend, sketching whimsical illustrations of anthropomorphised characters that fuse cute picture-book style illustrations with dark and surreal elements. In her imaginative universe, cats look like ogres and foxes transform into astronauts. So, I caught up with the artist to see what inspires her wonderfully magical and at times dark world.

Your characters are at once cute and dark. What inspires you?

I can’t pin-point what would be considered cute and what would be dark in my artwork. But, I can tell you that I draw what I love (creatures, etc.) spontaneously.

What attracts you to kawaii?

I am not conscious of creating things that are kawaii. I think that the more intentionally you seek out kawaii, the more intentional your artwork becomes. And in the end, it will just look deliberate or calculated. I don’t have a high opinion on these kinds of kawaii.

Do you base your characters on reality?

Not all of them. I usually just draw as ideas pop into my head, much like how children scribble. Some of my drawings are imaginary characters, and in some cases I base those characters on reality. But, I also add a touch of my imagination to them when I draw.

And the surreal storylines, are these based on real or imaginary events?

I draw from things that pop up in my head. Sometimes an actual event can ignite my storyline, but often my imagination takes over and the story develops as I draw.

What medium do you work in?

I use pens, pencils, hemp paper and watercolours.

Your books can be appreciated by both children and adults. Who do you have in mind when creating?

When I create a book, I don’t have any target age range. Although, honestly, I feel that more adults like my books than children.

Nargess Banks

Design Talks | The Textile Building | 29a Chatham Place | London | E9 6FJ | UK
Design Talks is published by Spinach Design
All rights and labelled images are covered by ©

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