Thomas Ingenlath discusses Volvo’s modern design identity

Thomas Ingenlath has been directing the Volvo design team in Gothenburg since 2012 – his mission here is to forge a strong visual identity for the Swedish marque. Volvo used to have a pretty definite brand message as the maker of safe and robust family cars. Volvo cars were synonymous with utility, but being utilitarian isn’t quite the sexy image a car marque in the current century wishes to project. Instead, Volvo would like to be perceived as a thoroughly modern... Read More

In talk with Land Rover design director Gerry McGovern

Jaguar Land Rover is going through an incredible time. The undisputed makers of sports-utility cars, way before SUV became a household name, is redesigning its core models and introducing new cars. Last week the marque revealed its new Discovery design, a pinnacle model in the Discovery range to bridge the more luxurious Range Rover and soon to be updated rugged Defender. The new Discovery’s design is simple, yet clever with a focus on providing the perfect family car.... Read More