Campari, the art of advertising

Campari is closely linked to Milan. Come aperitivo time, when the bustling city settles to enjoy a drink or two in celebration of the start of the evening, the distinctive bright, red hue decorates almost every bar table in town. Milan is a true aficionada of its local product. The love affair owes more to just the unique taste of this bitter spirit. It has to do with Davide Campari, the son of Gaspare the liquid’s inventor, and the man who made the company a global brand... Read More

Italian Futurism 1909-1944

Italy was a relatively new country at the beginning of the twentieth century. It was barely 30 years old – the industrial north and traditional farming communities in the south had little in common. This was the Italy Benito Mussolini grew up in. It was also where the avant-garde Futurist movement was born. The Italian Futurists worshiped modernity. They admired industry, speed, technology, planes and automobiles. ‘We declare that the splendour of the world has... Read More

Sustainable cars: BMW i8

The Scottish Highlands is an unusual destination to test the new i8. BMW‘s hybrid performance car is a highly advanced piece of machinery – it’s complex mechanisms hidden beneath an almost futuristic shell. This remote part of Scotland has an untamed beauty where nature is at its purist; and as our small charter plane lands in Inverness, it feels a million miles away from the high-tech world where the i8 was born. This is one of the most daring cars of late... Read More

Jaguar Project 7 at Goodwood

‘We declare that the splendour of the world has been enriched by a new beauty: the beauty of speed,’ F. T. Marinetti wrote in the 1909 Futurist manifesto. ‘A racing automobile with its bonnet adorned with great tubes like serpents with explosive breath … a roaring motor car which seems to run on machine-gun fire…’ Speed. There is something at once modern, advanced, sexy, almost superhuman about it – notwithstanding its usurping by Mussolini’s fascist... Read More